Are loyal customers > first time buyers?

Building long term relationship with your customer is the single most important thing you can do for your business. Working in Customer Service myself, I don’t even need to pick a single company to demonstrated all the benefits for establishing customer loyalty. There are many factors involved in the process and you have to establish that customer service is not something a department does, every single person represent the company and in the digital age with were a single comment on twitter can end a career you have to be aware that everybody is on board. Creating a customer base is particularly important, but once your customer gets loyal, everything changes.

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Take a step back, to glance into the future

Over the last month I took a break from writing articles. At some point, you need to stop your routine and just listen. There is so much going on around you and a lot of changes showing up on the horizon. Even the smallest reseller has now at least e-mail, phone and live-chat support. So, in my opinion it is time to build up your structure, if you want to secure a healthy communication with your customer.

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The Value of Existing Customers

Most businesses spent time attracting customers to a product or service, trying to win their trust and then ending the whole process with a sale. That tactic seems obvious to most people. What often is neglected is the post-sale follow up with customers, particularly when it comes to online businesses. We should look at the time after a sale as an opportunity not only to improve our products but also to establish long-lasting relationships with our customers.

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