First, let’s define what a CRM is: The term Customer Relationship Management (CRM) software is a system that connects different parts of a company through the thread of customer relationships. Sales, Marketing, Accounting and Customer Service can all be tied together with a powerful, centralized CRM software made to retain customer loyalty, increase revenue, deliver consistent and efficient customer service, and finally, evaluate which customers to focus on.
Did you know, recent statistics have proven that, on average, States based companies lose half of their customers every five years. “That is why we keep acquiring new customer” is what you might say, but your current customers are the lifeblood of your business and keeping them happy should be your highest priority. Here are a few ways to make sure your customers keep coming back.
Most businesses spent time attracting customers to a product or service, trying to win their trust and then ending the whole process with a sale. That tactic seems obvious to most people. What often is neglected is the post-sale follow up with customers, particularly when it comes to online businesses. We should look at the time after a sale as an opportunity not only to improve our products but also to establish long-lasting relationships with our customers.
Continue reading “Smart strategies to grow a strong business through customer relationship”
2016 marked the twentieth anniversary of John Kotter’s management guide LEADING CHANGE. Within his influential work he descripts how to managing change by following an eight-steps process. When Kotter published his Harvard Business research findings, nobody expected that his insight and ideas would make the Time magazine list of the twenty-five most influential business/management books. Two decades later his understanding of change, translated into eight comprehensible steps, still every day helps company leader worldwide to implement strategies and lead change into our complex and fast moving twenty-first century.
The key with any growth strategy is to be deliberate. Figure out the rate-limiting step in your growth, and pour as much fuel on the fire as possible. Growth strategies resemble a kind of ladder, where lower-level rungs present less risk but maybe less quick-growth impact. The bottom line for small businesses, especially start-ups, is to focus on those strategies that are at the lowest rungs of the ladder and then gradually move your way up as needed. Continue reading “7 Tactics for increased marked share”