Are loyal customers > first time buyers?

Building long term relationship with your customer is the single most important thing you can do for your business. Working in Customer Service myself, I don’t even need to pick a single company to demonstrated all the benefits for establishing customer loyalty. There are many factors involved in the process and you have to establish that customer service is not something a department does, every single person represent the company and in the digital age with were a single comment on twitter can end a career you have to be aware that everybody is on board. Creating a customer base is particularly important, but once your customer gets loyal, everything changes.

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What is CRM and why do you need it?

First, let’s define what a CRM is: The term Customer Relationship Management (CRM) software is a system that connects different parts of a company through the thread of customer relationships. Sales, Marketing, Accounting and Customer Service can all be tied together with a powerful, centralized CRM software made to retain customer loyalty, increase revenue, deliver consistent and efficient customer service, and finally, evaluate which customers to focus on.

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Take a step back, to glance into the future

Over the last month I took a break from writing articles. At some point, you need to stop your routine and just listen. There is so much going on around you and a lot of changes showing up on the horizon. Even the smallest reseller has now at least e-mail, phone and live-chat support. So, in my opinion it is time to build up your structure, if you want to secure a healthy communication with your customer.

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The Value of Existing Customers

Most businesses spent time attracting customers to a product or service, trying to win their trust and then ending the whole process with a sale. That tactic seems obvious to most people. What often is neglected is the post-sale follow up with customers, particularly when it comes to online businesses. We should look at the time after a sale as an opportunity not only to improve our products but also to establish long-lasting relationships with our customers.

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Employee Experience. Focus internal, to shine external.

thatguyWhile companies focus thousands of dollars on external customer service in hopes of wooing and retaining customers, little attention is being paid to the effect poor internal customer service has on customer satisfaction. It all starts within your organization! Sooner or later the ripple effect reaches your customers. To really walk your service talk, make sure your commitment to internal customer service matches your company’s external focus on customer care.

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