Are loyal customers > first time buyers?

Building long term relationship with your customer is the single most important thing you can do for your business. Working in Customer Service myself, I don’t even need to pick a single company to demonstrated all the benefits for establishing customer loyalty. There are many factors involved in the process and you have to establish that customer service is not something a department does, every single person represent the company and in the digital age with were a single comment on twitter can end a career you have to be aware that everybody is on board. Creating a customer base is particularly important, but once your customer gets loyal, everything changes.

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What is CRM and why do you need it?

First, let’s define what a CRM is: The term Customer Relationship Management (CRM) software is a system that connects different parts of a company through the thread of customer relationships. Sales, Marketing, Accounting and Customer Service can all be tied together with a powerful, centralized CRM software made to retain customer loyalty, increase revenue, deliver consistent and efficient customer service, and finally, evaluate which customers to focus on.

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